Sponsor

2011 Annual Organizational Sponsorship Proposal


The Opportunity

We make historic preservation work in Minnesota.
The Preservation Alliance of Minnesota created the programs that are closing the gap for historic preservation development. As Minnesota’s preservation advocacy nonprofit, we led the successful effort to pass the Minnesota State Historic Tax Credit, creating an estimated $150 million in rehab construction activity in its first six months. We are a small investor in the most challenging rehab projects ensuring capital continues to flow in the market. Our local economic development program, Minnesota Main Street, is increasing preservation work statewide in the planning, design, and construction sectors. Our work in 2010 facilitated the creation of almost 1,000 jobs in the construction sector.

Protecting our tools. Promoting their use.
 We invested significant resources to create the financial and programmatic tools that are putting people back to work in historic preservation. Our work now shifts to protecting these tools into the future and promoting their use statewide. We continue our work at the State Capitol acknowledging the impact of the state historic tax credit and the Legacy Act grants, educating new lawmakers about their value, and watching for bills that might jeopardize these incentives. Presentations to trade groups, municipalities, and property owners statewide promote their use, ensure demand, a build a constituent advocacy network. Tours and events in 2011 highlight successful preservation projects that have revitalized communities and our economy.

We represent and expand your market.
 Historic property owners. Local governments. Architects. Developers. Contractors. Realtors. Anyone involved in historic properties benefits from PAM’s work. We represent the interests of more than 7,000 property owners with buildings, structures, and sites listed in the National Register. We deliver the latest information about tax credits, tourism, energy retrofitting, sustainability, and state and national policy to our more than 3,000 contacts, 600 members, 750 Facebook fans, and all 201 legislators. Our media list of more than 500 contacts has landed us in Minnesota Monthly, Mpls/St. Paul Magazine, Metro Magazine, Star Tribune, St. Paul Pioneer Press, Finance & Commerce, Midwest Home, and dozens of regional and local news sources. Interviews on KARE, WCCO, KSTP, and MPR have increased awareness for historic preservation as a sustainable investment.

Your support is vital to our work.
 Expanding the network of informed policy makers, property owners, developers, and contractors requires financial resources. Sponsoring our organization enables us to support what’s important to you. In return, we acknowledge your support through a variety of annual events that connect providers with users. This year we’ve launched an efficient way for you to support our events, our cause, and gain exposure to an even broader audience: the annual organizational sponsorship. It’s a one-stop shop –make one donation and be included as a sponsor of all events throughout the year.

Sponsor once and maximize your benefit.

  • Support the organization – so we can support what’s important to you
  • Maximum exposure – you’re acknowledged on event promotional materials throughout 2011
  • Early access – you are the first to see our policy agenda, program strategies, and events schedule

The 2011 Program Season—Sponsor Acknowledgement Schedule


PAM Logo Launch/2011 Event Season Kick-Off

  • What? Social networking blitz to launch new logo and 30th anniversary events
  • Where? Media release, postcard, e-mail, website, blog, Facebook, Twitter, Foursquare
  • When? February 21 (target mailing date)
  • Who? Statewide media, PAM/MMS contact list, social networks
  • How many? Possible impressions (200,000)
  • Media? Local print, television, radio, web, blogs, social media

Minnesota Main Street (MMS) Program Announces 2011 Designated Communities

  • What? Announce communities selected as 2011 designated MMS communities
  • Where? Physical announcement: TBD; media release, e-mail, website, blog, Facebook, Twitter, Foursquare
  • When? March (date TBD)
  • Who? Statewide media, PAM/MMS contact list, social networks
  • How many? Possible impressions (500,000)
  • Media? Local and regional print, television, radio, web, blogs, social media

PAM-o-rama: The Best of PAM Tour Series

  • What? Annual tour series celebrating PAM’s best programs for our 30th anniversary
  • Where? Four tours in multiple locations: state historic tax credit (St. Paul); MN Main Street (SE MN); MN Preservation Awards (Mpls); 10 Most Endangered (Mpls); media releases, e-mail, website, blog, Facebook, Twitter, Foursquare
  • When? April, June, August, October
  • Who? General public
  • How many? 120 attendees; possible impressions (85,000)
  • Media? Local print, website, blogs, Facebook, Twitter, Foursquare

(Anti) Wrecking Ball

  • What? Annual announcement of the 10 Most Endangered Historic Places
  • Where? The Soap Factory, Minneapolis; embargoed media release, e-mail, website, blog, Facebook, Twitter, Foursquare
  • When? Thursday, May 12 –during National Preservation Month
  • Who? Hipsters
  • How many? 275 attendees; possible impressions (1,000,000)
  • Media? Local and regional print, television, radio, web, blogs, social media

PAM Pub Crawl

  • What? Meandering tour of Minneapolis’ historic pubs
  • Where? Downtown Minneapolis
  • When? Wednesday, May 25 (tentative)—during National Preservation Month
  • Who? Hipsters
  • How many? 50 attendees; possible impressions (2,000)
  • Media? Announced exclusively through Facebook and Twitter

The Sneak Peek Gala Fundraiser and annual Minnesota Preservation Awards

  • What? Our annual behind-the-scenes gala at a newly-rehabbed property combined with our annual Minnesota Preservation Awards
  • Where? Shubert Theater, Minneapolis (tentative)
  • When? Thursday, September 29 (tentative)
  • Who? Developers, contractors, owners, advocates, professionals, policymakers, hipsters
  • How many? 300 attendees; possible impressions (500,000)
  • Media? Regional print media, website, blogs, Facebook, Twitter, Foursquare

“Team PAM” @ the Medtronic TC Marathon

  • What? PAM employees and volunteers run the Medtronic TC Marathon events
  • Where? Minneapolis and St. Paul; media release, e-mail, website, blog, Facebook, Twitter, Foursquare
  • When? Saturday, October 1 to Sunday, October 2
  • Who? Professional and amateur runners
  • How many? 50 runners; possible impressions (100,000)
  • Media? Regional print media, Medtronic TC Marathon and PAM website, blogs, F Facebook, Twitter, Foursquare

THE TIMELINE

February 21: Targeted mailing of new logo and annual events “save the date” to list of 3,000
February 21: PAM logo launch / annual event season kickoff media blitz
March: MMS announcement of new designated Main Street communities for 2011
April: Start of PAM-o-rama: Best of PAM Tour Series
May: Launch of redesigned PAM website (www.mnpreservation.org)
May 10: 10 Most Endangered embargoed press release
May 12: (Anti)Wrecking Ball
May 25 (t): PAM Pub Crawl
September 27 (t): Minnesota Preservation Awards embargoed press release
September 29 (t): Sneak Peek Gala and annual Minnesota Preservation Awards
October 1-2: “Team PAM” @ the Medtronic TC Marathon

LEVELS & BENEFITS

$10,000 PREMIER SPONSOR

Sponsor VIP arrangements

  • Your company is the exclusive Premier Sponsor with highest acknowledgement level
  • Opportunity to speak at all ticketed events
  • Opportunities to meet with speakers, key project personnel, and other VIPs one-on-one or in small group gatherings throughout the year
  • Ten (10) tickets to Sneak Peek Gala / Minnesota Preservation Awards event for use by special clients or as a perk to key staff.
  • Host of VIP event at Sneak Peek Gala / Minnesota Preservation Awards for speakers, project personnel, and other VIPs
  • Options for special consultation with PAM staff

Acknowledgements

  • Top sponsorship billing on special event season banner and on all print pieces
  • Business logo included on all event print invitations, website posts, event signage, and programs
  • Name on media releases, e-mail notices, website, blog, and Facebook posts, and event notice Tweets
  • Logo acknowledgement on event signage, program, and verbal acknowledgement for all events

$5,000 LANDMARK SPONSOR

Sponsor VIP arrangements

  • Opportunity to speak at one ticketed event of your choice
  • Opportunities to meet with speakers, key project personnel, and other VIPs one-on-one or in small group gatherings throughout the year
  • Six (6) tickets to Sneak Peek Gala / Minnesota Preservation Awards event for use by special clients or as a perk to key staff.
  • Invitation to VIP event at Sneak Peek Gala / Minnesota Preservation Awards for speakers, project personnel, and other VIPs

Acknowledgements

  • Business logo on special event season banner
  • Business logo included on all event print invitations, website posts, event signage, and programs
  • Name on media releases, e-mail notices, website, blog, and Facebook posts
  • Logo acknowledgement on event signage, program, and verbal acknowledgement for all events

$2,500 SEASON SPONSOR

Sponsor VIP arrangements

  • Opportunities to meet with speakers, key project personnel, and other VIPs one-on-one or in small group gatherings throughout the year
  • Four (4) tickets to Sneak Peek Gala / Minnesota Preservation Awards event for use by special clients or as a perk to key staff.
  • Invitation to VIP event at Sneak Peek Gala / Minnesota Preservation Awards for speakers, project personnel, and other VIPs

Acknowledgements

  • Business logo on special event season banner
  • Business logo included on all event print invitations, website posts, event signage, and programs
  • Name on media releases, e-mail notices, website, blog, and Facebook posts
  • Logo acknowledgement on event signage, program, and verbal acknowledgement for all events

$1,000 SINGLE EVENT SPONSOR

Sponsor VIP arrangements

  • Two (2) tickets to sponsored event for use by special clients or as a perk to key staff.

Acknowledgements

  • Business logo included on sponsored event print invitations, website posts, event signage, and programs
  • Name on sponsored event media releases, e-mail notices, website, blog, and Facebook posts
  • Logo acknowledgement on sponsored event signage, program, and verbal acknowledgement at event

Sponsorship is tax deductible
The Preservation Alliance of Minnesota is a 501(c)(3) nonprofit organization. EIN 41-1427970

CONTACT ME. BECOME A SPONSOR TODAY

Bonnie McDonald
Executive Director
Preservation Alliance of Minnesota
416 Landmark Center, 75 W. 5th St.
St. Paul, MN 55102

Fastest –>  Cell: 651.207.7693
Faster –>  Email: bmcdonald@mnpreservation.org
Fast –>  Office: 651.293.9047 x5

THE PRESERVATION ALLIANCE OF MINNESOTA

The Preservation Alliance of Minnesota (PAM) is a statewide, private, nonprofit organization
advocating the preservation of Minnesota’s historic resources. PAM was incorporated as a 501(c)(3) nonprofit in 1981 by Minnesota citizens concerned about the future of the state’s architectural and cultural landmarks. Now celebrating its 30th anniversary, the Preservation Alliance of Minnesota has grown into a network representing thousands of individuals, businesses and groups throughout Minnesota. Beyond our membership, we collaborate and partner with other citizens, municipalities, organizations and agencies from the national to the local level.

Our Mission
The formal mission of PAM is “to preserve, protect, and promote Minnesota’s historic resources.” The Preservation Alliance of Minnesota is a growing organization that positions itself at the center of a statewide network of individuals, businesses, and organizations engaging in preservation activity.

PAM exists to be a source of information, assistance, and inspiration to those who seek to preserve every community’s unique sense of place. We work statewide to empower property owners, local governments, and developers with needed financial and policy tools to facilitate historic preservation projects. In 2010, PAM was successful in securing passage of the needed Minnesota state historic preservation tax credit and re-launching the local economic development program, Minnesota Main Street. We advocate for the preservation of our existing infrastructure, including housing, transportation networks, commercial centers, parks and open space, as key elements of a successful economic development strategy and sustainability platform.

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